Rider to launch to the outdoor trade at OTS 2015
2nd July 2015
Rider has selected OTS 2015 to launch to the outdoor trade, which will be the only UK outdoor exhibition the brand will be showcased at in 2015.
Since its inception in 1986, Rider has grown exponentially and with the backing and marketing support of the world’s largest casual shoe manufacturers, Grendene (who introduced wildly popular “jellies” to the world in the mid1970s); the brand has grown rapidly across the world in the last few years.
Historically, the brand created the ‘After Sport’ category, which continues to be seen as the preferred choice for cool down and recovery footwear. Proprietary technology supports and cradles the footbed, and now with the wider introduction of the highly acclaimed ‘Dry-eco-foam insoles’ reports say they’re as natural as going barefoot.
In more recent times, Rider’s designers grab their inspiration from extreme sports, fashion trends, and the great outdoors, providing a more commercial style that looks as good as they feel, and importantly are built to last.
As one of Grendene’s main brands, Rider is extremely popular. Available in 90 countries, employing 30,000 staff and with the capability to produce 1.1 million pairs per day, there’s no surprise that in Brazil they refer to flip flops as Riders!
For Summer 2016, the range is bigger and more colourful than ever before, and importantly will hit all of the key price points from £14.99 to £32.99: offering retailers a minimum 2.6 mark up. The range will also be stocked back in the UK by GRS who will offer a 24 repeat, single order service to all customers.